Performance Marketing
is a type of digital marketing in which advertisers only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. In other words, it is performance-based marketing.
Performance marketing is a popular option for businesses of all sizes because it offers several advantages over traditional advertising methods, such as:
Measurable results
- Cost-effectiveness
- Scalability
There are several different channels that can be used for performance marketing, including:
- Search engine marketing (SEM): SEM involves running paid search ads on search engines, such as Google and Bing.
- Display advertising: Display advertising involves running ads on websites, apps, and other digital properties.
- Social media marketing: Social media marketing involves running ads on social media platforms, such as Facebook, Twitter, and LinkedIn.
- Email marketing: Email marketing involves sending email campaigns to subscribers.
Key Characteristics of Performance Marketing:
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Measurable Objectives
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Performance-Based Compensation
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Utilization of Digital Channels
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Data-Driven Approach
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Targeted and Personalized Advertising
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Continuous Optimization